Typically assertiveness comes more naturally to men. The reason for this is probably because outside of the business world (up until recently, at least) the man has been expected by society to play the more dominant role.
In business, however, gender is not a factor. Men and women are ranked according to business status, not because of their sex.
Learning to become more assertive in the workplace is therefore an important part of operating in the business world, even if it doesn't come naturally at first.
The reason it is so important for women to become more assertive, however, is not just so she can have her voice heard as loudly as any man's, but also so she is not disadvantaged in any way either.
For example, many companies reward assertive employees from within. This may come in the form of special projects, bonuses or promotions.
Assertiveness is also a key quality found in leaders, and will be one of the qualities looked for in an up and coming leader.
Assertive employees also experience less stress than their less assertive counterparts and tend to be more efficient and productive.
Find out why assertiveness should be your next workshop by clicking here.
Staff Training presents Assertiveness Training nationwide. Contact info@StaffTraining.co.za for more information.