Let's be real, your receptionist is the face and voice of your business. They're the first person a client interacts with, whether over the phone or at your front desk. And that first impression? It can either build trust or send potential business running in the opposite direction.
Think about it, how many times have you walked into an office only to be greeted with a barely-there glance, a mumbled "Can I help you?" or worse, a receptionist too busy scrolling through their phone to even acknowledge your existence?
Now compare that to the experience of being welcomed with a warm smile, friendly eye contact, and a receptionist who makes you feel like you matter.
The difference? Training.
What Makes a Great Receptionist?
A well-trained receptionist isn’t just someone who answers phones and directs calls. They are the heartbeat of the office, the ultimate multi-taskers who balance professionalism, efficiency, and warmth.
Here’s what sets a trained receptionist apart:
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First Impressions That Last – Studies show it takes just 7 seconds to form a first impression. If your receptionist is unapproachable or disengaged, clients may never come back.
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Efficiency & Organisation – A skilled receptionist manages calls, appointments, and visitors seamlessly, keeping the office running smoothly and stress-free.
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Customer Loyalty & Retention – According to a study by American Express, 68% of customers say a positive service experience makes them more loyal to a business. A receptionist is a key player in that equation.
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Handling Difficult Situations with Grace – Let’s face it, receptionists deal with frustrated clients, last-minute requests, and unexpected chaos daily. A trained receptionist knows how to remain calm, professional, and solution-focused, ensuring every interaction is handled with poise.
Invest in Your Receptionist with Our
Training on 18 March:
At Staff Training, we know that
receptionists are more than just the voice at the front desk— they are the heart of your business. Our Frontline Reception Training on 18 March equips your receptionist with the skills they need to excel, including:
- Mastering first impressions
- Professional telephone etiquette
- Handling difficult clients with confidence
- Time management & prioritisation
- Creating a welcoming and professional atmosphere
Your receptionist has the power to shape how your business is perceived. Investing in their training isn’t just about improving customer service- it’s about strengthening your brand, boosting efficiency, and ensuring every client interaction is a positive one.
Because when your receptionist shines, so does your business.
Don’t wait- set your receptionist up for success!
Staff Training is a South African soft skills training provider with more than 80 workshops on offer.
Email us at
info@StaffTraining.co.za for more info or give us a call at 0861 996 660
