Brand Development: Why Customer Care and Receptionist Training Matters - [website] Email Print
Published: 7th of Jul 2023 by: Shona Beukes

Brand development is a huge part of business, no matter what industry you're in. But are you, without realising, glossing over an important factor of your company's brand development?

"Customer service represents the heart of a brand in the hearts of its customers." ~ Kate Nasser

Let's take a moment to chat about the importance of proper customer service and receptionist training; and how it ties in with brand development...

It all comes down to this question: How do you want your customers or clients to feel after interacting with your business?

The same goes for businesses where a client's first point of contact is the receptionist...

You see, this is what we need to remember:
When a customer deals with one of your customer service consultants or your receptionist and they have a negative experience, they won't be saying "I had a bad experience with this individual who helped me". Nope, they will be saying "I had a bad experience with *insert company name*"

And that is where training comes in.

Training and development is there to equip and empower, ensuring your team is able to deal with the stress and demands placed on them in their role, ensuring a more positive experience for them and your client base.

"Your company's most valuable asset is how it is known to its customers." ~ Brian Tracy

At Staff Training we offer you some great Frontline Reception and Customer Service training options, you can learn more about them here.

Staff Training is a South African soft skills training provider with more than 60 workshops on offer. Email us at for more info or give us a call at 0861 996 660.

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