Without Uniqueness a Business cannot thrive
What makes a business do well in poor economic times? Their Unique Selling Point.
This can be price - let's face it, bargain stores and bargains are always top of the list for the cash strapped consumer. And offering unique pricing is a huge draw card, but is it the only one?
We say no. Unique offering and niche market selling can always succeed, as not everyone can be everything to everybody. To capture your market though, you must make your product /service/ offering really awesome!
Just wondering how many businesses are getting this right?