Question - [website] Published: 23rd of Jan 2012 by: Smart Alec
What is the most cost effective way of increasing retail sales?
Answer: Upselling.
What is upselling, I hear you ask? Upselling is when the customer is convinced to buy either a more expensive alternative to the original product, or extra add-ons or accessories that end up increasing the client’s basket purchase.
While this may be easier than begging head office for an increase in your marketing or advertising budget, there is still a technique that needs to be applied if you’re going to upsell effectively.
What it all boils down to is knowing your customer. Once able to identify what type of customer you’re dealing with it becomes easier to create the additional sales, and thus easier to rake in more moola.
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